[ASA Delivery] Statement of Strategic Regret
Expressing Strategic Regret
The Surprising Role of Negative Emotions, as Revealed by Psychology
By Asuka Komiya
ISBN: 9784022953865
List Price: 990 yen (tax included)
Release Date: September 11, 2026
Paperback, 216 pages, Shinsho 1074
Is regret really an “evil” that should be avoided?
The goal of this book is to restore regret to its rightful place.
Regret transforms past failures into lessons and guides us toward better choices in the future. Furthermore, voicing regret is a way of communicating to others how we have lived and how we wish to live from now on. Regret is not merely an emotion that causes pain within the heart. It is an emotion that emerges between people and connects them.
Regret—that “unpopular” emotion we tend to avoid—its secrets are thoroughly explained based on the latest research.
Table of Contents
[Chapter 1] Regret and the World of “What Ifs”
・What Is Regret?
・“I did it!” vs. “I wish I had…”
・Do Animals Feel Regret?
[Chapter 2] The Landscape of Regret
・What Do We Regret?—Life’s Greatest Regrets
・Where Do We Feel Regret? [Cultural Differences]
・When Do We Regret? [Age Differences]
・Who Regrets? [Gender Differences]
[Chapter 3] Joining the After-the-Fact Party
・Why Do People Regret?
・Anticipatory Regret and Its Effects
・The Pitfalls of Regret
[Chapter 4] Experience, Expression, and Articulation—The Evolution of Emotion, or Spandrels
・Emotion and Evolution
・Criticism of the Spandrel Theory
・The Social Functions of Emotion
[Chapter 5] What Regret Communicates
・What Communicates “Regret” vs. What “Regret” Communicates
・Regret in Apologies
・Regret in Negotiation Situations
[Chapter 6] Regret That Is Shown, Regret That Is Hidden
・Regret That Is Spoken
・Regret That Is Shared
・Regret That Is Hidden
[Chapter 7] A Future That Begins with Regret
・Is a Life Without Regret a Good Life?
・To What Extent Can We Trust Regret?
・What Is Strategic Regret?
Please Be Sure to Read This
About Book Inventory and Delivery Times
Since we place orders with publishers and distributors only after receiving your order, we do not keep books in stock.
We make every effort to verify inventory status before listing products, but in rare cases, items may be out of stock.
If delivery takes longer than usual, we will notify you via email regarding the inventory status and estimated delivery time.
Additionally, if we are unable to fulfill your order because the item is sold out, out of print, or no longer in production, we may cancel your order and issue a refund.
We appreciate your understanding in advance.
About Shipping
We ship products only within Japan.
Currently Available Products
Deliveries to the ASA Jiyugaoka delivery area (the Jiyugaoka neighborhood in Meguro Ward, Tokyo) will be made by our staff within approximately 2 to 4 days from the order date.
Pre-Release Products
We will ship these products sequentially starting on the release date.
Deliveries are typically made the day before or on the release date; however, please note that delivery may be delayed depending on when you place your order and shipping conditions. We appreciate your understanding.
Delivery to Your Mailbox
Orders excluding cash-on-delivery payments will be delivered to your mailbox.
For deliveries outside our standard delivery area, we will ship via Click Post (mailbox delivery) or another shipping method within approximately 7 days from the order date.
Payment Methods
The following payment methods are available.
Credit Card
Debit Card
Cash on Delivery (ASA Jiyugaoka delivery area only) *There is no cash on delivery fee.
Areas Where Cash on Delivery Is Available
Cash on delivery is a payment method limited to areas where ASA Jiyugaoka staff can deliver.
Anyone can use cash on delivery (with no fee) for deliveries to the following areas.
Eligible Areas
Meguro Ward (Jiyugaoka, Midorigaoka, Nakane, Hiramachi, Yakumo, Kakinokizaka, Higashigaoka, Ookayama, Minami)
Ota Ward (Kita-Senzoku)
Setagaya Ward (Okusawa)
Deliveries to areas other than those listed above are not covered by our staff’s delivery service; therefore, please pay by credit card or debit card.
Please note that if you select cash on delivery for a delivery address outside the eligible areas, we will cancel your order. We appreciate your understanding.
To Customers with a Newspaper Subscription
Customers who subscribe to a newspaper through ASA Jiyugaoka can also pay for their purchases together with their newspaper subscription fee.
To do so, please follow the steps below.
Before adding items to your cart, select “Pay with Newspaper Subscription” as your payment method.
On the purchase confirmation screen, please select “Offline Payment” as your payment method.
If you have any questions, please feel free to contact ASA Jiyugaoka.
Changes, Cancellations, and Returns
We cannot accept changes, cancellations, or returns once your order has been confirmed.
However, in the event of a defect, damage, or incorrect shipment—that is, if the issue is due to our error—we will process a return or exchange.
Please contact us via the inquiry form or by phone.
Contact Information
ASA Jiyugaoka
TEL: 03-3717-5957
Shipping of Pre-Release Books (Important)
Books that have not yet been released will be shipped after the release date.
Orders are typically delivered the day before or on the release date; however, delivery may be delayed depending on when you place your order and shipping conditions.
We appreciate your understanding.

