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ブランディングの科学４

[ASA Delivery] The Science of Branding 4【ASA配送】ブランディングの科学４

¥3,410Price
Sales Tax Included | 
The Science of Branding 4
 

Brand Health Check
 

By Jenny Romanuk / Translated by Kenji Maehira / Edited by Takumi Kato
 

ISBN: 9784023324787
 

List Price: 3,410 yen (tax included)
 

Release Date: May 20, 2026
 

B6 hardcover, 440 pages
 

The latest installment in the "Science of Branding" series, which examines traditional marketing theories and conventions and proposes new approaches to marketing and brand development. This volume focuses on metrics for measuring brand health and explains how to build valuable brands.
 

 

 

ブランディングの科学４
 

ブランド健康診断篇
 

ジェニー・ロマニウク 著 ／ 前平 謙二 訳者 ／ 加藤 巧 監訳者
 

ISBN：9784023324787
 

定価：3410円（税込）
 

発売日：2026年5月20日
 

四六判上製　 440ページ　
 

従来のマーケティングの理論や常識を検証し、新しい視点からマーケティングやブランドの育成方法を提案する『ブランディングの科学』シリーズ最新作。ブランド健全性の測定指標に焦点を当て、価値あるブランド構築方法を解説する。
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