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Pan Creative Fashion 思考　――永澤陽一の創造と拡張――

[ASA Distribution] Pan Creative Fashion: Reflections — The Creation and Expansion of Yoichi Nagasawa — (Release Date: April 20, 2026)【ASA配送】Pan Creative Fashion 思考　――永澤陽一の創造と拡張――（発売日：2026年4月20日）

¥3,960Price
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Pan Creative Fashion
 

Thought: Yoichi Nagasawa’s Creation and Expansion
 

By Yoichi Nagasawa and Takako Yamaki
 

ISBN: 9784021003288
 

Price: 3,960 yen (tax included)
 

Release Date: April 20, 2026
 

A5 hardcover, 544 pages
 

A new theoretical work on thinking that helps everyone discover their creative potential.
 

This book takes the philosophy of creation inherent in the works and practices of fashion designer Yoichi Nagasawa as its starting point, verbalizing and systematizing his thinking to present it as a theory called “Pan Creative Fashion Thinking.”
 

Nagazawa has carved out a unique world of form through his presentations at Tokyo and Paris Fashion Weeks, as well as by challenging conventional notions of materials and techniques. At the same time, he produces clothing rooted in everyday life for brands such as MUJI, AEON, and New Balance. He is also involved in education at Kanazawa College of Art and the International University of Fashion, where he practically explores the intersection of creativity and society.
 

Fashion design is often viewed as something left to chance or intuition. For Nagasawa, however, design is nothing less than a thought process that derives form through intention and logic, based on the premise that a person will wear it.
 

Drawing on Nagasawa’s practice of continually challenging the cutting edge of the times, this book visualizes the thought processes behind fashion design and creation through these works. The structure and writing of this book are informed by a perspective that has long accompanied Nagasawa’s creative work.
 

By viewing fashion as an “intellectual practice” and offering a cross-disciplinary interpretation of its relationship with form, ideology, and society, this book presents a perspective that expands thinking beyond disciplinary boundaries.
 

It is a theory intended for everyone engaged in the creative process.
 

 

 

Pan Creative Fashion
思考　――永澤陽一の創造と拡張――
 

永澤 陽一 著 ／ 八巻 多鶴子 著
 

ISBN：9784021003288
 

定価：3960円（税込）
 

発売日：2026年4月20日
 

A5判上製　 544ページ　
 

誰もが創造する力を見いだせる新たな思考の理論書。
本書は、ファッションデザイナー永澤陽一の作品と実践に内在する創造の哲学を起点に、その思考を言語化・体系化し、「Pan Creative Fashion 思考」という理論として提示する一冊である。
永澤は、東京・パリコレクションでの発表をはじめ、既成概念にとらわれない素材や技術への挑戦を通じて、独自の造形世界を切り拓いてきた。同時に、「無印良品」「AEON」「ニューバランス」など、日常に根ざした衣服の分野においてもプロデュースを手がけるほか、金沢美術工芸大学や国際ファッション専門職大学での教育に携わり、創造と社会の接点を実践的に探究している。
ファッションデザインは、偶然や感覚に委ねられるものと見なされがちである。しかし永澤にとってのデザインとは、人が袖を通すという前提のもと、意図とロジックによってかたちを導き出す思考のプロセスにほかならない。
本書では、時代の先端に挑み続けてきた永澤の実践をもとに、これらの作品を通してファッションデザインおよびクリエーションの思考方法を可視化する。本書の構成・執筆は、永澤の創作に長年伴走してきた視点のもとに行われている。
ファッションを「知的実践」として捉え、造形・思想・社会との関係を横断的に読み解く本書は、分野を越えて思考を拡張する視座を提示する。
創造に向き合うすべての人に向けた理論である。
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