[ASA Delivery] Why Do Japanese People Choose It?【ASA配送】なぜ日本人は、それを選ぶのか
Why Do Japanese People Choose That?
Understanding How People Spend Their Time and Money Through Data
By Intage Inc.
ISBN: 9784022953513
List Price: 1,045 yen (tax included)
Release Date: April 13, 2026
Paperback, 320 pages, New Book 1055
What do consumers want now? How are they behaving? Where are they spending their money? And what are the “hidden desires” driving these choices? Drawing on the extensive data of Intage, Asia’s leading market research firm, this book analyzes these trends and even predicts future trends.
なぜ日本人は、それを選ぶのか
データで読み解く時間とお金の使い方
株式会社インテージ 著
ISBN:9784022953513
定価:1045円(税込)
発売日:2026年4月13日
新書判並製 320ページ 新書1055
消費者はいま何を求め、どう動き、どこにお金を投じているのか。そして、その背後にある「見えない欲望」とはなにか。さらには「未来のトレンド」の予測に至るまで、アジアNo.1のマーケ調査企業・インテージの豊富なデータから読み解く。
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