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なぜあなたのマーケティングは「博打」になるのか

【ASA Delivery】Why Your Marketing Becomes a Gamble【ASA配送】なぜあなたのマーケティングは「博打」になるのか

¥3,300Price
Sales Tax Included | 
Why Your Marketing Becomes a Gamble


Disciplined, Fact-Based Marketing That Delivers Astonishing Growth and Profit


By Kevin Clancy and Peter Krieger


Translated by Takumi Kato


ISBN: 9784022521316


Price: ¥3,300 (tax included)


Release Date: March 6, 2026


Trim size: B6 paperback / 408 pages


To maximize the scientific potential of marketing—the definitive work explaining practical marketing case studies and methodologies is finally released. An essential practical guidebook covering indispensable knowledge for marketers and researchers.




─────


なぜあなたのマーケティングは
「博打」になるのか


驚異的な成長と利益をもたらす、
規律あるファクトベースの
マーケティング


ケヴィン・クランシー 著 ／ ピーター・クリーグ 著 ／ 加藤 巧 訳


ISBN：9784022521316


定価：3300円（税込）


発売日：2026年3月6日


四六判並製　 408ページ　


マーケティングの科学的可能性を最大限に活用するために──マーケティングの実践的なケーススタディと手法が解説された名著が遂に発売。マーケターやリサーチャーにとって欠かせない知識が網羅された実践的ガイドブック。
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    ASA Jiyugaoka

    TEL. 03-3717-5957

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